Advertising

Online marketing activities of HNI include the following services:

• Consulting and campaign design
• Search-marketing
• Media sales (for our own portfolios and websites maintained by contracts or for sites available for online marketing)
• Media reservation and purchase (for websites in contract with HNI, or for ones suggested by the ad-customer)
• Ad placement and monitoring
• Preparation of ad and website creative work

Consultation activities are charged hourly, while search-marketing prices are based on effectiveness.
Media sales prices are determined by HNI in cooperation with our partners. Prices are based on the price given by the owner (maintainer) of the media we are about to buy, taking discounts, bonuses, and extras into consideration.

HNI will organize online ads for foreign websites.

Ad organization can be occasional, or part of a campaign. In the latter case HNI is prepared to assume all responsibilities for the whole campaign, not only the technical part. Whether other media (beyond online) in the campaign are included is a matter of the particular contract. For further information contact the address given below.

Our own portfolio – websites and portals offered for media-sell:

Heuréka - www.heureka.hu

Heuréka is an “Altavista-like” search engine of Hungarian or Hungarian-related websites that uses robots to automatically find sites and index their content, thus allowing users to search for words, groups of words, or parts of words. Heuréka is a popular service with tens of thousands of searches daily.

Heuréka uses a thesaurus, handles accents, and can carry out word-terminal analysis. Its relevance analysis is similar to that of Google.

Heuréka’s target group consists of middle-aged people with higher education and strong knowledge of the internet.

HuDir - www.hudir.hu

HuDir is the search engine of Hungarian and Hungarian-related websites that thematically categorizes homepages by main title and area of activities. It is a “Yahoo-like” search system, which means that one can surf among the given topics or enter a key word. Topics range from entertainment to science, easing effective advertisement targeting.

HuDir, similarly to Heuréka, contains a thesaurus and a word-terminal indicator program. Its categories are based on a scientifically-proven classification system; in this sense it is the best quality Hungarian online catalogue.

HuDir’s target group, similar to that of Heuréka, is educated middle-aged people.

Ariadnet - www.ariadnet.hu

Ariadnet is the first internet service in Hungary to combine several search systems, rank the pages it finds, eliminate duplications, and present the results in a form that fits user needs. Advanced options are available for detailed and precise searches.

Search is supported by a thesaurus and a word-terminal indicator program. Ariadnet is available in both a server- and a client-side version.

Ariadnet supports targeting for broader, general topics (e.g., fashion, entertainment, travel) as well as for more narrow, well-defined subgroups (e.g., the construction business, services, technical products).

1x1 - www.egyxegy.hu

This portal for free classifieds is one of our most popular services. Anyone can place an ad, anytime, free of charge, and change it later. Various extra services are provided for visitors, helping them find the ad they are looking for: form of appearance, order, thematic categorization, searchability, geographic map, and e-mail notification system.

Advertisements can be targeted by the appropriate topic. The most popular categories are real estate and motor vehicles.

Kiki - www.net.hu/kiki

KiKi, the Hungarian “Internet Who’s Who” is suitable for listing Hungarian or Hungary related personal websites and email addresses. Getting into the database and search among information are free of charge. In KiKi we can search for names of personals and places too. The database contains mainly rural websites; therefore we expect that mainly rural internet users visit KiKi.